Digital pebbles

Clarke Mulder Purdie on PR, media and other random topics

Posts Tagged ‘training’

Staying focused on the future

Posted by Sarah Mulder on May 18, 2009

ship

The PR recruitment industry?

As everyone is well aware, we are in one of the most uncertain market environments the world has seen in decades.  For most industries this has, quite rightly,  prompted an introspective ‘baton down the hatches’ and generally make sure your ship is in order approach.  Indeed, it may be one good thing to come out of this market correction; that businesses are better run and there is generally less wastage all around.

However, one  major negative impact brought by the winds of recession swirling around us is that industries can start to lose structure as holes appear through freezes in training and recruitment.  Take the PR industry: in the recession of the 1990s, there was a fairly industry-wide approach, lead by giants like WPP,  to not only halt recruitment but also to cancel all graduate training programmes.  Whilst this fixed the short term problem of cost control, it has meant the industry has been seriously short of good talent for years after as that ‘year group’ of capable, bright recruits were missing from the system as AEs and then AMs and now ADs.

Times are tough, there is no doubt about it, but it is so important to keep talent coming through industry.  Tempting though it is to completely nail those hatches shut, it is essential to keep one eye on the future of whatever industry we are in and invest in the talent that is going to be by our side when the sun finally comes out again.

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