Digital pebbles

Clarke Mulder Purdie on PR, media and other random topics

Archive for the ‘myspace’ Category

On the internet, does anyone, like, care who you are?

Posted by Helen on January 28, 2009

Freud does Twitter

Freud does Twitter

The BBC is showing a number of shows on Darwin to celebrate the 150th anniversary of The Origin of the Species. The ever-brilliant David Attenborough is hosting a programme on the tree of life, and the Open University and the Guardian seem to be getting in on the act with poster giveaways of the mighty tree itself.

The idea of illustrating the evolution of life got me thinking about illustrating the evolution of social networking technology – would it be a similar shape to the tree of life, with an ordered progression; or more like the London Underground tube map (strands of lurid, angular spaghetti designed to put the wind up tourists)? And then I started thinking about how social networking ties in with some of those concepts you always hear discussed by the tame psychologist de jour on BBC documentaries – the notion that the twentieth century was the Century of the Self, when Freud and Jung roamed free and everyone was egocentric and possibly harbouring some quiet thoughts about their mothers. So now that we’re egomaniacs, the logical progression is to share our delusions of grandeur with the world, and conveniently enough, the nice people at YouTube, MySpace and Facebook are only too happy to aid and abet the process. To steal Carrie Bradshaw’s favourite (and possibly only) format, here’s my hypothetical question: are we evolving into a species of exhibitionists?

Perhaps the evolution of our obsession with public display has mated with the internet’s gift of anonymity. Wikipedia has a rather bizarre article (I know! Who’d have thought it) titled ‘on the Internet, nobody knows you’re a dog’, which sums up the whole anonymity debate in typical Wikipedia fashion (one of the best things about Wikipedia is the convoluted language born of attempts to discuss topics like X-Men comics, Craigslist and Britney Spears with a suitably academic veneer). And so the logical progression continued, breeding incidents like LonelyGirl15 and Fake Steve Jobs, until we get to my second Carrie Bradshawism of the day: in an era of anonymous exhibitionists, how do you pin down the value of a tweet?

Answers to be sent to my anonymous Twitter page please.

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World in shock as survey finds that social networking sites don’t deepen friendships

Posted by Graham Hayday on September 10, 2007

From a story on the MediaGuardian site this afternoon: 

“Social networking sites like Facebook and MySpace do not help you make more genuine close friends, according to a survey by researchers who studied how the websites are changing the nature of friendship networks. Although social networking on the internet helps people to collect hundreds or even thousands of acquaintances, the researchers believe that face to face contact is nearly always necessary to form truly close friendships.”

 Tomorrow’s news: Pope is Catholic, finds survey. And while I’m at it, could someone tell the Guardian subs that there’s a difference between ‘like’ and ‘such as’?

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