Digital pebbles

Clarke Mulder Purdie on PR, media and other random topics

What will be the impact of the current downturn on business psyche?

Posted by Chris Clarke on June 11, 2009

Green shoots?

Green shoots?

Join the ‘What future for business?’ debate

With many people desperate to seize on today’s headlines that the infamous green shoots of recovery are here, what will be the lasting impact of the downturn?

To explore this question we have launched an online debate on the impact of the global downturn on the future of business.  However, instead of looking solely at the arithmetic and economic impact, which has and will be explored to death, we are exploring its impact on business psyche.  We are looking at what impact the downturn will have on how business people think and make decisions and what it will mean for the way that business is likely to be conducted in the future.

The project launches with a series of online debates where, each week for six weeks, two contributors provide alternative views on different facets of the subject.  Contributors are prominent business executives, media figures and politicians, including David Kern from the British Chamber of Commerce, Paul Mason from BBC Newsnight, Jenny Davey from The Sunday Times, Chris Francis from IBM and more.  Everyone will also be able to have their say by joining the ‘What future for business?’ debate here.

Topics to be discussed include: How gloomy or hopeful should we be?  The role of business psyche?  What can we learn from past experiences?  What do today’s CEOs think?  What do the business leaders of tomorrow think?  What are the implications for tomorrow?

We will also be hosting a live debate at 7pm on 7 July at The Commonwealth Club, where the contributors and audience will continue the discussion face-to-face.

This project is part of our Hothouse Foresight initiative, which is a series of research, debates and events exploring how changes in the economic, social, political, business and media landscape – both locally and globally – are impacting organisations and their stakeholders.


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