Digital pebbles

Clarke Mulder Purdie on PR, media and other random topics

Another reason why Kindle may never light anyone’s fire

Posted by Graham Hayday on December 4, 2007

More than enough criticism has been levelled at Kindle (Amazon’s e-book reader), and I’m not going to waste any more valuable server space on that issue – except to point you in the direction of this.

It’s story from the Sydney Morning Herald (and I believe it is a news story, even though the actual news is buried in paragraph seven). To quote the relevant section:

“Remarkably, half of Japan’s top-10 selling works of fiction in the first six months of the year were composed… on the tiny handset of a mobile phone. They sold an average of 400,000 copies.”

The point is that these books were also read on mobiles, of course.

Reading books on your mobile… As with Kindle, that’s not something I’ll ever want to do, but hundreds of thousands of Japanese can’t be wrong. Can they?

This might be a bit of a stretch, but I’m sure there are implications here for us communications/media types. It may be that mobile content will soon be more pervasive than we ever imagined (good luck to the clippings agencies on that one).

It may be that those people who continue to scoff at the utility of such services as Twitter may have to eat their words.

It may be that I’m talking nonsense, and cultural differences will mean that we Brits will never use mobile phones in the same way as the Japanese.

Whatever happens, that’s one heck of a statistic the Sydney Morning Herald almost buried in its story (and thanks to TechCrunch for bringing it to a wider audience).


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