Digital pebbles

Clarke Mulder Purdie on PR, media and other random topics

World in shock as survey finds that social networking sites don’t deepen friendships

Posted by Graham Hayday on September 10, 2007

From a story on the MediaGuardian site this afternoon: 

“Social networking sites like Facebook and MySpace do not help you make more genuine close friends, according to a survey by researchers who studied how the websites are changing the nature of friendship networks. Although social networking on the internet helps people to collect hundreds or even thousands of acquaintances, the researchers believe that face to face contact is nearly always necessary to form truly close friendships.”

 Tomorrow’s news: Pope is Catholic, finds survey. And while I’m at it, could someone tell the Guardian subs that there’s a difference between ‘like’ and ‘such as’?


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