Digital pebbles

Clarke Mulder Purdie on PR, media and other random topics

Welcome to digital pebbles

Posted by Graham Hayday on September 6, 2007

Welcome to the first post on the Clarke Mulder Purdie blog, Digital Pebbles. In case you don’t know who CMP are, have a look at the ‘about’ blurb and click through to our website. If that’s too much hassle, let’s just say that we’re a corporate communications and B2B PR agency based in London, and we’re very good at what we do (which includes blowing our own trumpet and, indeed, those of our clients. As it were).

This blog will undoubtedly change as it finds its feet, but it’s safe to say that we will use it to keep our clients, contacts and friends (and maybe even the odd journalist – and they’d have to be very odd to subscribe to a PR agency’s blog) abreast of our latest activities. We may also share our thoughts on PR with the wider world.

(Yes, I do know that the last thing the wider world thinks it needs is another blog on communications/marketing, but ours will be worth reading. Honest. As are those in our blogroll).

I’d like to point out at this juncture that the posts will be personal (and will not necessarily reflect the views of the company, its clients, blah blah blah) and most of them will be written by me. So it’s not really a corporate blog. Honest.   

With that ‘covering my backside’ blather out of the way, on with the show. The first thing to announce is that we’re hosting the latest meeting of the Innovation Reading Circle on Monday (10 September. The book under discussion should provoke some heated debate – it’s called Collapse: How Societies Choose to Fail or Succeed, by Jared Diamond. You might like to read the book itself. Or, if that’s too much effort, watch a video featuring the author talking about it (warning: it’s 75mins long). Or just read the Guardian’s review of it.

The evening meeting is fully booked, but keep your eyes open for other events we’re involved in here or on our Facebook group.

PS Just in case you were wondering, the title of the blog is supposed to illustrate how PR works in a web 2.0 world (I hate the phrase web 2.0 by the way, but it’s a handy shorthand for social networking, blogging etc so I will continue to use it). It’s hard to make a big splash in these days of media fragmentation, but by dropping a few virtual pebbles in the web 2.0 pond (yes, I know, rubbish metaphor) you can create some significant ripples.

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