http://cmpcomms.wordpress.com/2007/10/11/more-on-viral-videos-gut-feeling-and-measuring-what%e2%80%99s-measurable/ Clarke Mulder Purdie on PR, media and other random topics Sat, 12 Dec 2009 03:04:18 +0000 http://wordpress.com/ hourly 1 http://cmpcomms.wordpress.com/2007/10/11/more-on-viral-videos-gut-feeling-and-measuring-what%e2%80%99s-measurable/#comment-58 Nigel Hollis Fri, 02 Nov 2007 18:43:24 +0000 http://cmpcomms.wordpress.com/2007/10/11/more-on-viral-videos-gut-feeling-and-measuring-what%e2%80%99s-measurable/#comment-58 Thanks for the reference to my post on viral video. We have tested viral ads for a number of different brands but one finding comes out loud and clear, no matter how good the content it is the dissemination that matters. Poor content will not go anywhere but great content may never be discovered unless you get the distribution right. Thanks for the reference to my post on viral video. We have tested viral ads for a number of different brands but one finding comes out loud and clear, no matter how good the content it is the dissemination that matters. Poor content will not go anywhere but great content may never be discovered unless you get the distribution right.

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